Can “The Dwarka Expressway” become the Game Changer for Delhi NCR MARKET?

Gone are the days of luxury housing projects, with the new government today the major focus is shifting towards the affordable or low cost housing in Delhi NCR market. The real estate industry in Delhi NCR is finally making some radical shift towards the changing market which is much talked about for those who are relying on property business, it’s a painful business as of now for the investors and property dealers/agents since last 1.5 years, as per the survey by Hindustan Times, “Sales are down 50% during January-March 2015 against a year ago and new launches have reduced”. The statement was given by Ashutosh Limaye, who is the head of research and real estate intelligence services in Jones Lang LaSalle – a global real estate services firm. He also said, “Unsold inventory in Delhi-NCR is at its peak of 170,000 units in January-March. Given such a trend, prices are set to fall by 15% to 20% in next three-five months”.

By the end of March 2015, there were around 1, 45,000 unsold units in the NCR. Out of these, Noida had the maximum pile up of 100,000 units followed by Gurgaon having 26,000 units with the new government the Gurgaon real estate is expected to roll back to its normal scenario but still the current market situation is same as Noida, Faridabad and Delhi. One can say if the new FDI policy and prologue of real estate investment trusts (REITs) supports each other things will look very different for both developer and consumer, as BJP governments prime focus is on the low cost housing. Currently developers are not lowering the prices and buyers are refusing to meet the asking rate, resulting in zero transaction and to break this deadlock government needs to pitch in to boost the buyer’s confidence or the developer’s needs to lower the prices to meet the buyers expected level of pricing.

As we all know Investing in property or owning a house is a big dream for any individual and the major question in once mind is where to invest the hard earn money in today’s market scenario, though its believed that there is a price correction of 20% to 25% but still more sort of organized strategy needs to be applied by the developers to regain the momentum as Indian reality sector is expected to touch the greater heights by 2020 to play a much bigger role in the country’s economic growth.

Between all this thousands of crores of real estate investment banks on the “THE DWARKA EXPRESSWAY” Officially called as Northern Peripheral road (NPR) after a delay of 7 years this place is ready to roll back or become a game changer for the Delhi NCR real estate market for its radical shift towards the demand if the government supports comes in with the fast phase social infrastructural developments and policies which is favorable to both buyers and developers.

The Dwarka Expressway is much more than just an expressway with residential projects around it, this expressway project is a fine example of government and private sector joint venture to support in the development as it also has a greater national significance. It is an integral part of the Mumbai-Delhi Industrial Link Corridor. After Chanakyapuri it will be the second location where the government is developing the NCR’s second diplomatic enclave. Major contribution on the expressway is going to come from Haryana government as a part of its developmental plans for Gurgaon-Manesar Urban Complex, the Haryana Government has envisaged a Mass Rapid Transit System Corridor (or metro rail) along Dwarka Expressway. This will start at Dwarka and go on towards Manesar and Neemrana via a metro hub that is coming up in a 162-acre plot at Kherki Daula where the new Inter State Bus Terminal is also being built.

Dwarka Expressway  is surrounded by a great future infrastructural growth like airport, shopping mall, hospitals, schools and KMP (Kundli–Manesar–Palwal) or Delhi Western Peripheral Expressway running just round the corner with its parabola-shaped Dwarka Expressway is an 18km stretch of 150m-wide road starting from Dwarka, It will connect Palam Vihar and the proposed SEZs in Gurgaon to NH 8 near Kherki Dhaula and bypass at Pataudi Road making Dwarka expressway also easily connected to Sonepat, Jhajjar, Gurgaon, Mewat and Palwal districts which can prove to be a game changer for Dwarka Expressway as big developers like Tata Housing, Puri Constructions, Ansals, Mahindra Housings, Bestech Group, Vipul Group, Homestead Group, AMB Group, Raheja Group, Godrej Properties, Ramprastha, BPTP and M3M, have lined up projects  with over 30,000 units coming up in the near future. Again the big question is how will the customer react to the current pricing prevailing in the current market scenario and the best answer to this is a better organized development and selling strategy along with the government support for better fast phase planed social infrastructure development, both of these needs to move hand in hand with a coordination where there is a win- win situation for developer, government and Consumers/Investors. Today one can vouch that, Dwarka expressway is a market for next 5 to 8 years and one goanna nearly double his/her money if the investment is made within next 6 to 8 months, One can say it will be future of Delhi NCR real estate market with its much organized planning of social infrastructure like main roads (75 mtrs wide) street lights, storm water system which is already up and running.

With the current market situation the investors lobby has one option Dwarka expressway as an investment opportunity. Early investments have shown excellent growth where investors’ interest is very positive. Slowly and gradually the whole Dwarka expressway can turn around the Delhi NCR market of real-estate which is going through a very lean phase currently. As per the market experts and online web portal the Dwarka expressway is identified as one of the promising investment destinations with a projection of prices doubling in next 5 to 8 years and while we talk about the investor lobby let’s not forget the end users as there is a huge inventory of value-for-money-units in attractive location/sectors for once future living.

Lastly the developers have to re-think about the correction in the pricing before it’s too late along with the commitment on the delivery of flats/floor and plots which will support the market to roll back for some good business. If you have money as consumer/investor go for the future market which is expected to turn around the current market but do a full proof research before investing your hard earn.

https://drive.google.com/file/d/0B09MitwDVE8NcVVQYXg1Z0lEWlE/view?usp=sharing

Dwarka Expressway - The New Golden Hen

The Dwarka Expressway - The New Golden HenAuthor - Tushar Ranjan

As per the Delhi NCR market scenario today the ratio of demand and supply is way apart from each other, the Punjab and Haryana high court  vacated its stay on construction along a 2.5km stretch of the 18km-long Northern Peripheral Road (NPR) or Dwarka Expressway, connecting Dwarka with National Highway 8, which was stuck in litigation as property owners along the proposed thoroughfare demanded a fitting resettlement plan, with the new 2.5 km stretch okay ed the market trends towards the Dwarka Expressway is changing but still one has to think with over 30,000 units coming up how will the customer react to the current pricing prevailing in the market, I vouch this is a market for next 5 years, you gonna double your money if the investment is made in next 4 to 6 months though the social infrastructure and government policies will take its time but still things will change as the location is very much premium with airport, shopping mall, hospitals, schools are just around the corner. One can say it will be future of Delhi real estate and much organized in terms of planning. Infrastructure like main roads(75 mtrs wide) street lights and storm water system are already up and running. Developers have to re think about the correction in the pricing and with the commitment on the delivery of flats things will be rolling back for some good business. If you have money as consumer/investor  go for the future market but do you research before investing.

for more details visit - http://www.dwarkaexpresswayprojects.in/

Digital & E-Commerce Marketing (Online Revolutions)

Digital & E-Commerce Marketing (Online Revolutions)

Author - Tushar Ranjan

Gone are the days when companies believed in the traditional way of marketing of their products, India is finally making some radical shifts towards the demand of the current generation.  The young Gen-Xers who are tech savvy has made the marketers to re-think on their marketing strategy.

Despite the fact that marketers have a wealth of demographics data available about the potential customers, the marketers have lagged behind with the traditional way of marketing with the new generation customers. The introduction of digital marketing & e-commerce in India is exciting for the new young Gen-Xers, which also sometimes make them way ahead of the market in terms of information about the product. The eager customers are aware of the new products, launches, manufacture information and it has also helped in increasing the exposure towards the International Brands. More and more companies are tapping the internet and social media platforms to help their businesses flourish leading to an increased demand of digital marketing executives. Around 1.5 lakh jobs in the digital marketing field are expected to come up in the next couple of years, according to human resource experts. 

Social Media Marketing, Mobile Marketing, Online Marketing, Lifestyle Marketing all have evolved themselves in the digital marketing & e-commerce competitive market, as per survey more than 40 million customers access internet from their smart phones/mobile device or I pads and these numbers are increasing day by day in India. The main stream digital marketing tools till 2009/10 was Facebook/Twitter but lately it has fully grown to incorporate Google+, Websites and YouTube, don’t forget Whats-app, LinkedIn and also add Pinterest to the list. Competition today is coming in all shapes, sizes, and locations. Before the globalization of Internet era, competition was often right across the street and it was limited. Today, competition is no longer restricted to location.

Today sitting at one place a person can study the products he/she wants to buy, check on the review by the other buyers of the same product and with just a click of mouse the product reaches to him/her. All this might just take less than 10 mins of your valuable time, it can’t get easier than this, this is not only a customer benefits, online marketing of all types offers superior measurability and track ability in comparison to traditional tactics. This is of course due to the nature of the Web, where every mouse click is tracked.

In this way, online marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

Blog - Author: Prasad Np from Delhi

Drive With SOUL: A herd of Wild Beasts Tamed By Passionate Owners

We were tribesmen first, bonding over bonfire on  starlit nights under open skies, dancing to the orchestra of wild brooks and collective laughter emerging from the deep bowels of Souls celebrating the bounties of mother earth.

 Then we evolved and things got complicated, nations, religions, caste, community and language all played a role to divide while we thought we are evolving as a species. No more. The baser instincts to belong to a tribe are back and we long to belong to a tribe that disenfranchises us from our passions and forces to follow rules that make us deaf to the rhythm of the heart.

No more!! like Bob Dylan said “For the times they, they are a-changin”,  the tribesmen instinct are back and the urge to merge with a group that shares a common passion is so strong that men are forging bonds that are stronger than the ones that were ossified over millennium.

From photography groups to hiking in Himalayas a new breed of tribesmen (and women) is taking center stage and this 26th January weekend I met one such tribe. The S.O.U.L or the Safari Owners United League is a tribe of very passionate owners, drivers, and wide-eyed lovers of a beast that they are so proud to take everywhere. I met some very passionate S.O.U.L riders like the group leader Mr. Atulay Nehra a lawyer by profession,  who was leading the tribe from Delhi border all the way to Jim Corbett National Park. Incidentally Mr. Nehra is now with his third Safari and  still owns his Safari number two. His wife is also an equally passionate driver and loves to take Safari when she has some spare time from raising her three boys ( A husband and two sons )

Mr. Nehra ( in shades) explaining some finer aspects of driving in hills

But it was no ordinary convoy, every single Safari was given a numbered sticker and they moved in a sequence to avoid anybody taking a wrong route. But it had a big advantage as you need to drive in discipline in your designated spot in the convoy there were no attempts to overtake, honk or unleash the dark side of the force. The #DriveWithSOUL sure knows how to tame the beast and use his muscle on the meandering roads.

Passionate owners tending to the beasts before hitting the dirt tracks: Amit Tyagi and Puneet Chaumal 

The bonhomie of the group was visible at the breakfast stop when I actually got to interact with some of them for the first time. It was obvious that the only common bond in this tribe is their love for their Safari, otherwise what is the reason for a Lawyer, a Doctor, an Automobile Engineer, a code jockey, a tech support executive and other motley crew to come together and talk nothing but Safari. It is only in such a passionate group you see drivers cleaning their Safaris just before hitting a dirt track. Well as Mandy a young Owners said “ शौक भी कोई चीज़ होती है  (Shoq bhee koi cheez hotee hai) or there is something called passion” Mandy has done more than 135,000, in his Safari in less than 3 years and still feel he does not get enough time to drive.!

Mandy and his beast have done 135,000 KM in 3 years across India

A Family that drives together 

But the #DriveWithSOUL was not just about riding the beast it was also about brotherhood, and family time. As most of the S.O.U.L members who joined the drive are family men and it was nice to see moms, kids, and even granny’s coming on the drive. Contrary to popular stereotype that the SUVs are driven by men I found enough women driving the beast around to make you wonder who makes all these stereotypes. On a lighter note the women who tamed their husband may have found the thorough bred beast The Safari, from the stud farm of Tatas as easy as Mary’s little lamb to take places.

One Automatically Feels Safe in  SUV like Tata Safari when you are in such traffic

Country Road Take Me Home :A Kafila of Safaris on NH 24 Regional Drive North

The evening was spent on the banks of Kosi in the resort reliving the old days singing and dancing around bonfire. But I retired early as the next morning we had planned an early morning safari to the Core Zone of Jim Corbett National Park. But most animals were hiding in the biting cold and we came back with just a few pictures of Deer, Wild Boar, Pea Fowl and the mandatory pug-marks that every guide to a tiger park shows to visitors whenever they are unable to spot a tiger.

The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep.” – Robert Frost

Flame of Forest is a state of mind and not a flower

The highlight of the day was our trip to the riverbed that all the S.O.U.L drivers were excited to reach as it tested the offloading ability of their Safari, whom they fondly refer to as “The Beast “This was not the first outing of the group, who have gathered in past also to take their Safaris to various places and trips together. From a journey to the Sariska National Park in Rajasthan to a Paratha trip to the Internationally World Famous Murthal Dhabas on NH1, they have indulged in some cool trips in past. But this drive to Jim Corbett is the first real long drive with 2 nights stay in a luxurious resort on the banks of river Kosi bordering Jim Corbett National Park, the home to Royal Bengal Tigers.

#DriveWiithSOUL: A Herd of Wild Beast meet at river bank to quench their thirst

The riverfront looked like the playground herd of thirsty Wild Elephants of Corbett, who assemble on the banks of Ramganga River to quench their thirst. During this playtime I realized why the beast needs to be tamed, while the Safari is a very powerful SUV you still cannot leave it on its own with all its muscle. It needs a skillful driver to get the best out of the machine.

Not every Car is destined to see these Sarson Ke Khet

Wait for my second post in this series when I will share some interesting anecdotes and more pictures follow our  #DriveWithSOUL to Jim Corbett National Park in a convoy of 24  Tata Safaris you can check more pictures and meantime on twitter account of Tata Safari and on Facebook.

I want to thank Tata Safari, Blogadda and S.O.U.L for inviting me for the same. Also check Shrinidhi Hande’s post about the #driveWithSOUL to Doodh Sagar Falls

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