Bonding without Boundaries…….

                                    

It started back in 2012 when I bought my dream SUV Tata Safari Strome. Since childhood I have been enthusiastic about cars. People usually see cars simply as a medium of transport, but for me it is an extension of my wildest dreams.

The only thing I knew was that now that I owned a SUV I could drive it anywhere under extreme conditions. This made me proud but I did not know that one day my dream SUV would take me to another level of bonding. Back in October 2014, I got a call from Tata Motors that they have a community called “SOUL” (Safari Owners United League) and they wanted me to join. I immediately did the registration process on a web portal. I went through the portal's web blog and saw that there are many in the community who shared their travel experiences. 

On 1 Nov 2014 around 11 am my phone rang.

“Hello Sir, we are calling you from Tata Motors. As you are a Safari owner we would like to invite you to our first Delhi/NCR SOUL meet, on 23^rd Nov 2014.”

I immediately accepted.

On D-day I was excited. At the venue about 32-odd Safari owners gathered for registration. We recognized in each other a similar passion. The Tata team briefed us that the meet's objective was to bring Safari owners together for a drive to a destination for breakfast on the Sohna-Faridabad road in a convoy. Route charts were distributed and the journey started.

At the venue, we began introducing ourselves to each other over breakfast. Each shared the same passion and enthusiasm and fanatic dreams. We exchanged phone numbers and set up a Whats-app group called “DrivewithSOUL” Delhi NCR. The bonding has grown without bound ever since.

It has more than 150 members from different industries and professions. The community shares passions and hobbies; it takes drives together; we regularly organize off-roading, family drives, weekend drive and much more.

All I can say today is that our knowledge of cars, driving techniques, and our passion to share our travel experiences have made us bond stronger. These bonds will no doubt strengthen in the years to come, and it is all thanks to the one and only “Safari”.

Can “The Dwarka Expressway” become the Game Changer for Delhi NCR MARKET?

Gone are the days of luxury housing projects, with the new government today the major focus is shifting towards the affordable or low cost housing in Delhi NCR market. The real estate industry in Delhi NCR is finally making some radical shift towards the changing market which is much talked about for those who are relying on property business, it’s a painful business as of now for the investors and property dealers/agents since last 1.5 years, as per the survey by Hindustan Times, “Sales are down 50% during January-March 2015 against a year ago and new launches have reduced”. The statement was given by Ashutosh Limaye, who is the head of research and real estate intelligence services in Jones Lang LaSalle – a global real estate services firm. He also said, “Unsold inventory in Delhi-NCR is at its peak of 170,000 units in January-March. Given such a trend, prices are set to fall by 15% to 20% in next three-five months”.

By the end of March 2015, there were around 1, 45,000 unsold units in the NCR. Out of these, Noida had the maximum pile up of 100,000 units followed by Gurgaon having 26,000 units with the new government the Gurgaon real estate is expected to roll back to its normal scenario but still the current market situation is same as Noida, Faridabad and Delhi. One can say if the new FDI policy and prologue of real estate investment trusts (REITs) supports each other things will look very different for both developer and consumer, as BJP governments prime focus is on the low cost housing. Currently developers are not lowering the prices and buyers are refusing to meet the asking rate, resulting in zero transaction and to break this deadlock government needs to pitch in to boost the buyer’s confidence or the developer’s needs to lower the prices to meet the buyers expected level of pricing.

As we all know Investing in property or owning a house is a big dream for any individual and the major question in once mind is where to invest the hard earn money in today’s market scenario, though its believed that there is a price correction of 20% to 25% but still more sort of organized strategy needs to be applied by the developers to regain the momentum as Indian reality sector is expected to touch the greater heights by 2020 to play a much bigger role in the country’s economic growth.

Between all this thousands of crores of real estate investment banks on the “THE DWARKA EXPRESSWAY” Officially called as Northern Peripheral road (NPR) after a delay of 7 years this place is ready to roll back or become a game changer for the Delhi NCR real estate market for its radical shift towards the demand if the government supports comes in with the fast phase social infrastructural developments and policies which is favorable to both buyers and developers.

The Dwarka Expressway is much more than just an expressway with residential projects around it, this expressway project is a fine example of government and private sector joint venture to support in the development as it also has a greater national significance. It is an integral part of the Mumbai-Delhi Industrial Link Corridor. After Chanakyapuri it will be the second location where the government is developing the NCR’s second diplomatic enclave. Major contribution on the expressway is going to come from Haryana government as a part of its developmental plans for Gurgaon-Manesar Urban Complex, the Haryana Government has envisaged a Mass Rapid Transit System Corridor (or metro rail) along Dwarka Expressway. This will start at Dwarka and go on towards Manesar and Neemrana via a metro hub that is coming up in a 162-acre plot at Kherki Daula where the new Inter State Bus Terminal is also being built.

Dwarka Expressway  is surrounded by a great future infrastructural growth like airport, shopping mall, hospitals, schools and KMP (Kundli–Manesar–Palwal) or Delhi Western Peripheral Expressway running just round the corner with its parabola-shaped Dwarka Expressway is an 18km stretch of 150m-wide road starting from Dwarka, It will connect Palam Vihar and the proposed SEZs in Gurgaon to NH 8 near Kherki Dhaula and bypass at Pataudi Road making Dwarka expressway also easily connected to Sonepat, Jhajjar, Gurgaon, Mewat and Palwal districts which can prove to be a game changer for Dwarka Expressway as big developers like Tata Housing, Puri Constructions, Ansals, Mahindra Housings, Bestech Group, Vipul Group, Homestead Group, AMB Group, Raheja Group, Godrej Properties, Ramprastha, BPTP and M3M, have lined up projects  with over 30,000 units coming up in the near future. Again the big question is how will the customer react to the current pricing prevailing in the current market scenario and the best answer to this is a better organized development and selling strategy along with the government support for better fast phase planed social infrastructure development, both of these needs to move hand in hand with a coordination where there is a win- win situation for developer, government and Consumers/Investors. Today one can vouch that, Dwarka expressway is a market for next 5 to 8 years and one goanna nearly double his/her money if the investment is made within next 6 to 8 months, One can say it will be future of Delhi NCR real estate market with its much organized planning of social infrastructure like main roads (75 mtrs wide) street lights, storm water system which is already up and running.

With the current market situation the investors lobby has one option Dwarka expressway as an investment opportunity. Early investments have shown excellent growth where investors’ interest is very positive. Slowly and gradually the whole Dwarka expressway can turn around the Delhi NCR market of real-estate which is going through a very lean phase currently. As per the market experts and online web portal the Dwarka expressway is identified as one of the promising investment destinations with a projection of prices doubling in next 5 to 8 years and while we talk about the investor lobby let’s not forget the end users as there is a huge inventory of value-for-money-units in attractive location/sectors for once future living.

Lastly the developers have to re-think about the correction in the pricing before it’s too late along with the commitment on the delivery of flats/floor and plots which will support the market to roll back for some good business. If you have money as consumer/investor go for the future market which is expected to turn around the current market but do a full proof research before investing your hard earn.

https://drive.google.com/file/d/0B09MitwDVE8NcVVQYXg1Z0lEWlE/view?usp=sharing

Dwarka Expressway - The New Golden Hen

The Dwarka Expressway - The New Golden HenAuthor - Tushar Ranjan

As per the Delhi NCR market scenario today the ratio of demand and supply is way apart from each other, the Punjab and Haryana high court  vacated its stay on construction along a 2.5km stretch of the 18km-long Northern Peripheral Road (NPR) or Dwarka Expressway, connecting Dwarka with National Highway 8, which was stuck in litigation as property owners along the proposed thoroughfare demanded a fitting resettlement plan, with the new 2.5 km stretch okay ed the market trends towards the Dwarka Expressway is changing but still one has to think with over 30,000 units coming up how will the customer react to the current pricing prevailing in the market, I vouch this is a market for next 5 years, you gonna double your money if the investment is made in next 4 to 6 months though the social infrastructure and government policies will take its time but still things will change as the location is very much premium with airport, shopping mall, hospitals, schools are just around the corner. One can say it will be future of Delhi real estate and much organized in terms of planning. Infrastructure like main roads(75 mtrs wide) street lights and storm water system are already up and running. Developers have to re think about the correction in the pricing and with the commitment on the delivery of flats things will be rolling back for some good business. If you have money as consumer/investor  go for the future market but do you research before investing.

for more details visit - http://www.dwarkaexpresswayprojects.in/

Digital & E-Commerce Marketing (Online Revolutions)

Digital & E-Commerce Marketing (Online Revolutions)

Author - Tushar Ranjan

Gone are the days when companies believed in the traditional way of marketing of their products, India is finally making some radical shifts towards the demand of the current generation.  The young Gen-Xers who are tech savvy has made the marketers to re-think on their marketing strategy.

Despite the fact that marketers have a wealth of demographics data available about the potential customers, the marketers have lagged behind with the traditional way of marketing with the new generation customers. The introduction of digital marketing & e-commerce in India is exciting for the new young Gen-Xers, which also sometimes make them way ahead of the market in terms of information about the product. The eager customers are aware of the new products, launches, manufacture information and it has also helped in increasing the exposure towards the International Brands. More and more companies are tapping the internet and social media platforms to help their businesses flourish leading to an increased demand of digital marketing executives. Around 1.5 lakh jobs in the digital marketing field are expected to come up in the next couple of years, according to human resource experts. 

Social Media Marketing, Mobile Marketing, Online Marketing, Lifestyle Marketing all have evolved themselves in the digital marketing & e-commerce competitive market, as per survey more than 40 million customers access internet from their smart phones/mobile device or I pads and these numbers are increasing day by day in India. The main stream digital marketing tools till 2009/10 was Facebook/Twitter but lately it has fully grown to incorporate Google+, Websites and YouTube, don’t forget Whats-app, LinkedIn and also add Pinterest to the list. Competition today is coming in all shapes, sizes, and locations. Before the globalization of Internet era, competition was often right across the street and it was limited. Today, competition is no longer restricted to location.

Today sitting at one place a person can study the products he/she wants to buy, check on the review by the other buyers of the same product and with just a click of mouse the product reaches to him/her. All this might just take less than 10 mins of your valuable time, it can’t get easier than this, this is not only a customer benefits, online marketing of all types offers superior measurability and track ability in comparison to traditional tactics. This is of course due to the nature of the Web, where every mouse click is tracked.

In this way, online marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.