The new, highly integrated marketing environment simply too challenging, Without doubt, 360 degree marketing is challenging:
It is hard to keep track of creative work, oversee increasing numbers of agencies and ensure messaging is consistent and up to date across the board. And it cannot be managed effectively using the poor tools and processes still endemic across marketing departments. Most importantly the mind set of the people in and around the marketing department as in the today's market every TOM, DICK and HARRY seems to be a Philip Kotler "The Father of Modern Marketing".
But nonetheless, turning away from 360 degree marketing is not an option. These challenges cannot be solved by one, great creative moment. Those days are long gone.
Organizations are no longer in a position to dictate the message to the consumer; to determine just when the message will be delivered and how. Consumers are now self-serving, choosing to access corporate, product and service information as and when required and via a range of channels – from high street to catalogue to online and mobile. Not only is it far harder to reach a large consumer market through one channel, such as the TV ad, but what happens when the consumer opts to follow up the fantastic, innovative TV campaign online, only to find different offers and messaging? A lack of 360 degree marketing not only undermines the strong creative but fundamentally compromises business objectives.
Just an experience to share
Recently our team did a 360 degree marketing for a residential township in Indore and the success made all of us to realize if the approach is correct nothing is more satisfactory than a campaign success. Though the campaign was for short duration but for the 7 days we were round the clock in the market...... (for details contact writer of this blog at - )
