Digital
& E-Commerce Marketing (Online Revolutions)
Author - Tushar Ranjan
Gone
are the days when companies believed in the traditional way of marketing of their
products, India is finally making some radical shifts towards the demand of the
current generation. The young Gen-Xers
who are tech savvy has made the marketers to re-think on their marketing strategy.
Despite
the fact that marketers have a wealth of demographics data available about the
potential customers, the marketers have lagged behind with the traditional way
of marketing with the new generation customers. The introduction of digital marketing & e-commerce in
India is exciting for the new young Gen-Xers, which also sometimes make them
way ahead of the market in terms of information about the product. The eager
customers are aware of the new products, launches, manufacture information and
it has also helped in increasing the exposure towards the International Brands.
More and more companies are tapping the internet and social media platforms to
help their businesses flourish leading to an increased demand of digital
marketing executives. Around 1.5 lakh jobs in the digital marketing field are expected to come up in the next couple of years,
according to human resource experts.
Social
Media Marketing, Mobile Marketing, Online Marketing, Lifestyle Marketing all
have evolved themselves in the digital
marketing & e-commerce competitive market, as per survey more than 40
million customers access internet from their smart phones/mobile device or I pads
and these numbers are increasing day by day in India. The main stream digital
marketing tools till 2009/10 was Facebook/Twitter but lately it has fully grown
to incorporate Google+, Websites and YouTube, don’t forget Whats-app, LinkedIn
and also add Pinterest to the list. Competition today is coming in all
shapes, sizes, and locations. Before the globalization of Internet era,
competition was often right across the street and it was limited. Today,
competition is no longer restricted to location.
Today
sitting at one place a person can study the products he/she wants to buy, check
on the review by the other buyers of the same product and with just a click of mouse
the product reaches to him/her. All this might just take less than 10 mins of
your valuable time, it can’t get easier than this, this is not only a customer benefits,
online marketing of all types offers superior measurability and track ability
in comparison to traditional tactics. This is of course due to the nature of
the Web, where every mouse click is tracked.
In
this way, online marketing provides companies the ability to test a wide array
of tactics, evaluate which generates the best response, and then adjust the
marketing program accordingly.
