Have 10+ years experience in Corporate Communication, Events and Promotion, Started my career in 2003 and its being a good learning experience till now and still lots to be learnt. My objective is to hold a responsible position which would enhance my professional skills to work & thus enable me to carve a wining edge for the organization.
Specialized with -
Corporate PR, Synergistic Marketing, Efficient and cost effective media strategies like focusing on contemporary medium (Internet and Radio), barters, BTL, etc.
Experience -
Company
: Soni Realtors Pvt. Ltd
Year :
1st Sept. 2012 till date
Designation : Head – Marketing (Marcom)
Job Profile :
- Develop a strong relationship and effectively manage the advertising and PR agencies
- Develop/interface with multiple vendors for various communication related activities (Collateral printing/ promotions/ VM, etc.)
- Spearheading the entire spectrum of marketing activities for ensuring optimum product penetration. Corporate PR, Synergistic Marketing
- Efficient and cost effective media strategies like focusing on contemporary medium (Internet and Radio), barters, BTL, etc.
- Extracting New and Innovative Ideas to promote the particular Product with Planning and managing all publicity or promotional events, internal information programs, or public information programs for employer.
Company : Entertainment Developers Pvt. Ltd
Year : January 2011 - April 2012
Designation : General Manager - Marketing
Job Profile -
Managing the Team Of 10 encompassing the media sales of 4 operational Malls and 4
upcoming malls
Streamlined processes and procedures so that all service levels were met with regard to
internal and external customer expectations.
Monitoring the cost of agencies associated and played a bigger role in cost cutting of the
organization with the better service in all the department’s internal or external
Created marketing strategy, developed key marketing campaigns, established brand
awareness campaigns that achieved national brand recognition across online media,
television and radio categories.
Achieved the tag of Only Mall developer to be active online and promotion through social
networking sites, In October 2011 achieved the 2 cr. Impressions hits on face book
campaign
Extracting New and Innovative Ideas to Promote the particular Product with Planning
and managing all publicity or promotional events, internal information programs, or public
information programs for a small employer
Liaison with creative team and production team for smooth functioning of a project
Negotiation and co-ordination with vendors on a regular basis for back- end support
Recommend public relations course of action in crisis and in routine public relations
situations
Creating and maintaining the organizations’ website, brochure and other marketing
collaterals
Wrote materials for and directed the layout of informational materials such as news
releases, newsletters, bulletins, pamphlets, directories, and posters
Produce and directs radio or audio-visual productions and developed scripts
Develop and execute employee communication programme in a variety of media
Developing stagy for exhibitions in India and abroad, managed the advertising, public
relations, and promotional budget by writing the narrative, projecting costs, determining
necessary adjustments and reviewing expenditures
upcoming malls
Streamlined processes and procedures so that all service levels were met with regard to
internal and external customer expectations.
Monitoring the cost of agencies associated and played a bigger role in cost cutting of the
organization with the better service in all the department’s internal or external
Created marketing strategy, developed key marketing campaigns, established brand
awareness campaigns that achieved national brand recognition across online media,
television and radio categories.
Achieved the tag of Only Mall developer to be active online and promotion through social
networking sites, In October 2011 achieved the 2 cr. Impressions hits on face book
campaign
Extracting New and Innovative Ideas to Promote the particular Product with Planning
and managing all publicity or promotional events, internal information programs, or public
information programs for a small employer
Liaison with creative team and production team for smooth functioning of a project
Negotiation and co-ordination with vendors on a regular basis for back- end support
Recommend public relations course of action in crisis and in routine public relations
situations
Creating and maintaining the organizations’ website, brochure and other marketing
collaterals
Wrote materials for and directed the layout of informational materials such as news
releases, newsletters, bulletins, pamphlets, directories, and posters
Produce and directs radio or audio-visual productions and developed scripts
Develop and execute employee communication programme in a variety of media
Developing stagy for exhibitions in India and abroad, managed the advertising, public
relations, and promotional budget by writing the narrative, projecting costs, determining
necessary adjustments and reviewing expenditures
Company : AIPL Ambuja Housing & Urban Infrastructure Ltd
Year : 30th November 2009 to Dec 2010
Designation : Manager- Corporate Communication
Job Profile :
- Developed and executed the 360 degree marketing campaign in Amritsar which was a huge
success in the market
- Developing Corporate Branding like hoardings, Signage Uni poles metro pillars, electric
pole kiosks, Standees etc.
- Liaison with creative team and production team for smooth functioning of a project.
- Negotiation and co-ordination with vendors on a regular basis for back- end support
- Executed Sample Villa Launch in Amritsar, Dream city Winter Carnival and Press meet.
- Handling PR Agency Delhi/Amritsar
- Planning and execution of events for product launches.
- Creating and maintaining the organizations’ website, brochure and other marketing
collateral.
- Develop and execute employee communication programme in a variety of media.
- Developing stagy for exhibitions in India and abroad
Company : Colors Digital
Year : March 2009 till 29th November 2009
Designation : Manager- Business development.
Job Profile :
- Developing Clients for Corporate Branding like hoardings, Signage, uni poles metro pillars, electric pole kiosks, Standees etc.
- Liaison with creative team and production team for smooth functioning of a project.
- Negotiation and co-ordination with vendors on a regular basis for back- end support
- Executed Aircel Delhi circle showroom branding, McDonald’s outlet branding on regular basis across north India.
- Handled Aircel Loyalty Program in different Mall in Delhi/NCR
- Planning and execution of events for product launches in various cities for clients like Aircel, McDonald’s, Vipul Infrastructure Ltd.
Company : Taneja Developers & Infrastructure Ltd
Year : Sept 2006 till Feb 2009
Designation: Manager- Corporate Communications.
Job profile :
- Identifying of outdoor sites for corporate branding like hoardings, mobile vans, unipoles, metro pillars, electric pole kiosks, etc
- Media sales: selling media spaces in TDI malls all across India
- Negotiation and co-ordination with vendors on a regular basis
- Planning and execution of events for project launches in various cities.
- Frequent traveling to project specific cities to identify and verify new sites and explore other opportunities for brand promotion.
- Co-ordination with agencies for creatives, corporate presentations and walkthroughs.
- Looking after printing materials like company’s corporate brochures, pamphlets, banners, flexes, etc
- Identifying appropriate exhibitions held in India and abroad. Looking after stall designing and smooth execution of the event.
Worked with Gurgaon based Company “Aerens GoldSouk International Ltd” as Events Personal looking after their corporate events from Exhibition to Events Promotion and Marketing.
(20th October 2005 to 23rd September 2006)
Corporate Events– Launch of Projects, Bhoomi Poojan, Retailers Meet, Investors Meet.
Exhibitions - IJS Mumbai, GJIIE Chennai, JJS Jaipur, Sonar Sansar Kolkata, Image Retail New Delhi
Sponsorship's - Looking after important sponsorship of during special occasions. Also Handled Malls Client Relation Activity across north India.
Outdoor Publicities– Specialized in outdoor activity all over India.
Worked with Delhi based Company “Wanderlust Events and Adventures” as Manager, looking after all the events and organizing extreme sports like Bungee Jumping to Rock Climbing, Obstacle Course to Hot Air Ballooning, Trekking to some Wildlife Adventure and Camping etc.and organizing big adventure show in Delhi and around India.
Also used to look after the Companies 2 Adventure Resorts Operations from Housekeeping to the maintenance of the Resorts. One of the Resorts was River Rafting Resorts situated in Rishikesh and another Adventure Resort at Damdama a place near Gurgaon. Have also worked with the organization like Delhi Tourism and Andhra Pradesh Tourism. (1st August 2004 to 15th October 2005)
Worked with a Conference Specialist Company named “Venues and Vacations” as Executive Operations Personal situated at Dlf Phase – IV Gurgaon. Used to do their Team Building Programme and Conferences. Dealing with Corporate like Coke, Nokia, GE, Daksh and etc. (9th September 2003 to 31st July 2004)
Company – Extremes World Wide
Event - Golf Tournament for Mercedes, Extremes World Wide, Pune
Date - Sept-2002
Client - Millennium Motors Mercedes Showroom, Wanowadi Pune.
Role - As part of the team responsible for organizing the complete event I did preparations for banners to be displayed, decoration around the car launched (Merc-SLR-500 Road setter), Arrangements made for Golf participants.
Event - Skoda Show Room launch (Extremes World Wide, Pune)
Date - Oct-2002
Client - Assets Motors, Bhandarkar Road Pune.
Role - Decoration of the Skoda show room, stage set for the car launched, seating arrangement for the invitees and press people, also took care for the sound arrangements done by a third party.
Event - Planning and Promotion of Nescafe at Pune (independent)
Date - Dec-2002
Client - Nestle
Role - Along with a team of Nestle India Pvt Ltd I organized a road show for promotion of Nescafe. Banner designing, implementation and setting up at appropriate locations.
