Tushar Ranjan: Cocktail Party .....

Tushar Ranjan: Cocktail Party .....: Throwing Cocktail Party “A common feature” ...

Cocktail Party .....

Throwing Cocktail Party “A common feature”

                                                                                                                                          Cocktail parties are a great way to entertain friends, family because they accommodate any kind of guest list, ranging from neighbors to business associates. Regardless of what kind of crowd you're entertaining, however, there are a few basic guidelines to throwing a fabulous cocktail party.

The timing when and where you are organizing and the most important things a cocktail party should not increase more than 3 hours, Stock up your ice cubes with a 3 + 3 snacks and remember good music is a must.  Guest arriving, music mesmerizing the evening with a drinks in the hand on a pool side is dream but today some of the major hotels in the city and bungalows gives us the opportunity to make this into reality over and above all these parties can only be blockbusters If the round of the cocktails and serving the drinks follow smoothly. Anyone can mix a drink for a friend or two and surely the host who enjoys an interesting drink will want to provide a personal touch for the guests?  How and the answers is the professional bartender’s but these bartender’s also  can be hit with the correct equipments like lemon squeezer, tongs, jugs, measures, mixing glasses ice crushers it’s just like send the army to war location without a Gun.

In India some of the major and most commonly cocktails drinks which rolls the party are -Bacardi, Bloody Mary, China Martini, Irish Whisky, Irish coffee, Margarita, Sex on the beach, Virgin Mary

These drinks are mix of alcohols, juices and sodas they do not cause or effect the body as much as of pure hard drinks but anything to a limits is acceptable to our mind and soul, considering the misery which it causes, the hangover has yielded disappointingly little to serious medical research, but the following remedies do have at least some scientific basis.

A bath is refreshing , Vitamin C helps the liver to detoxify, Jewish remedy – to combat dehydration, upset stomach, hunger drink chicken soup, Hair of the dog – this replaces lost blood sugar, but sets you on the way to another hangover…………

Is 360 degree marketing dead..??

The new, highly integrated marketing environment simply too challenging, Without doubt, 360 degree marketing is challenging:

It is hard to keep track of creative work, oversee increasing numbers of agencies and ensure messaging is consistent and up to date across the board. And it cannot be managed effectively using the poor tools and processes still endemic across marketing departments. Most importantly the mind set of the people in and around the marketing department as in the today's market every TOM, DICK and HARRY seems to be a Philip Kotler "The Father of Modern Marketing".

But nonetheless, turning away from 360 degree marketing is not an option. These challenges cannot be solved by one, great creative moment. Those days are long gone.

Organizations are no longer in a position to dictate the message to the consumer; to determine just when the message will be delivered and how. Consumers are now self-serving, choosing to access corporate, product and service information as and when required and via a range of channels – from high street to catalogue to online and mobile. Not only is it far harder to reach a large consumer market through one channel, such as the TV ad, but what happens when the consumer opts to follow up the fantastic, innovative TV campaign online, only to find different offers and messaging? A lack of 360 degree marketing not only undermines the strong creative but fundamentally compromises business objectives.

Just an experience to share

Recently our team did a 360 degree marketing for a residential township in Indore and the success made all of us to realize if the approach is correct nothing is more satisfactory than a campaign success. Though the campaign was for short duration but for the 7 days we were round the clock in the market...... (for details contact writer of this blog at - )

Treasure Island Crowned as

India’s Most Admired Shopping Mall by Retailers Choice – 2011

Mumbai, May 13 2011. Treasure Island, the largest shopping mall of Central India created waves in retail industry on May 13 again by bagging award of - ‘India’s Most Admired Shopping Mall by Retailer’s Choice 2011’, organized by Images Shopping Centre Awards (ISCA).

The so-called big, bigger & biggest shopping malls located in metro cities of Mumbai, Delhi, Chennai, Kolkata, Gurgaon, Pune etc were in the race for this ‘most prestigious recognition’ in retail industry. Treasure Island, thanks to its excellent infrastructure, heavy foot-fall & wide array of brands knocked out all the bigwigs of retail industry and become ‘India’s Most Admired Shopping Mall’.

Manish Kalani, Managing Director, Entertainment World Developers Limited and Arif Sheikh, Executive Director, Entertainment World Developers Limited received the award trophy at a glittering function held at Hotel Renaissance in Mumbai on May 13.

Images Shopping Centre Awards are considered as the most prestigious recognition in shopping centers and retail industry. The awards function was held as part of the 2-day conference-cum-exhibition organized by India Shopping Center Forum.

It’s not about winning award… It’s all about winning award in Retailer’s Choice!!

In last 5 years, all the International & Indian brands realized that Treasure Island is the best place for shopping, dining & entertainment; it attracts shoppers from all corners of Central India, giving excellent exposure to their products. This combined with exciting events & promotions convert into record-breaking sales. Perhaps, this is the reason, they voted Treasure Island as the ‘India’s Most Admired Shopping Mall’ from a large pool of all the shopping malls of India.

Hat Trick

Treasure Island won Images Shopping Centre Awards thrice in a row -

India’s Most Admired Shopping Mall by Retailers Choice Award – 2011

Most Admired Shopping Centre (Non-Metros) Award - Year 2010

Most Admired Shopping Centre of the Year - Mini Metros 2009

Parameters for award were set tough. International & Indian retailers like Mothercare, Big Bazaar, Pantaloons, Carossword, Goodearth, Mom & Me, Archies Galleries, Adidas, Pepe Jeans, Nike, PVR Cinemas, John Players, Reid and Taylor, Café Coffee Day, Domino’s etc gave points to the shopping malls on the basis of foot-fall, return on investment, sales, promotional events etc.

Treasure Island received favor of maximum number of retailers and thus, crowned as ‘India’s Most Admired Shopping Mall’.