Digital & E-Commerce Marketing (Online Revolutions)

Digital & E-Commerce Marketing (Online Revolutions)

Author - Tushar Ranjan

Gone are the days when companies believed in the traditional way of marketing of their products, India is finally making some radical shifts towards the demand of the current generation.  The young Gen-Xers who are tech savvy has made the marketers to re-think on their marketing strategy.

Despite the fact that marketers have a wealth of demographics data available about the potential customers, the marketers have lagged behind with the traditional way of marketing with the new generation customers. The introduction of digital marketing & e-commerce in India is exciting for the new young Gen-Xers, which also sometimes make them way ahead of the market in terms of information about the product. The eager customers are aware of the new products, launches, manufacture information and it has also helped in increasing the exposure towards the International Brands. More and more companies are tapping the internet and social media platforms to help their businesses flourish leading to an increased demand of digital marketing executives. Around 1.5 lakh jobs in the digital marketing field are expected to come up in the next couple of years, according to human resource experts. 

Social Media Marketing, Mobile Marketing, Online Marketing, Lifestyle Marketing all have evolved themselves in the digital marketing & e-commerce competitive market, as per survey more than 40 million customers access internet from their smart phones/mobile device or I pads and these numbers are increasing day by day in India. The main stream digital marketing tools till 2009/10 was Facebook/Twitter but lately it has fully grown to incorporate Google+, Websites and YouTube, don’t forget Whats-app, LinkedIn and also add Pinterest to the list. Competition today is coming in all shapes, sizes, and locations. Before the globalization of Internet era, competition was often right across the street and it was limited. Today, competition is no longer restricted to location.

Today sitting at one place a person can study the products he/she wants to buy, check on the review by the other buyers of the same product and with just a click of mouse the product reaches to him/her. All this might just take less than 10 mins of your valuable time, it can’t get easier than this, this is not only a customer benefits, online marketing of all types offers superior measurability and track ability in comparison to traditional tactics. This is of course due to the nature of the Web, where every mouse click is tracked.

In this way, online marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

Blog - Author: Prasad Np from Delhi

Drive With SOUL: A herd of Wild Beasts Tamed By Passionate Owners

We were tribesmen first, bonding over bonfire on  starlit nights under open skies, dancing to the orchestra of wild brooks and collective laughter emerging from the deep bowels of Souls celebrating the bounties of mother earth.

 Then we evolved and things got complicated, nations, religions, caste, community and language all played a role to divide while we thought we are evolving as a species. No more. The baser instincts to belong to a tribe are back and we long to belong to a tribe that disenfranchises us from our passions and forces to follow rules that make us deaf to the rhythm of the heart.

No more!! like Bob Dylan said “For the times they, they are a-changin”,  the tribesmen instinct are back and the urge to merge with a group that shares a common passion is so strong that men are forging bonds that are stronger than the ones that were ossified over millennium.

From photography groups to hiking in Himalayas a new breed of tribesmen (and women) is taking center stage and this 26th January weekend I met one such tribe. The S.O.U.L or the Safari Owners United League is a tribe of very passionate owners, drivers, and wide-eyed lovers of a beast that they are so proud to take everywhere. I met some very passionate S.O.U.L riders like the group leader Mr. Atulay Nehra a lawyer by profession,  who was leading the tribe from Delhi border all the way to Jim Corbett National Park. Incidentally Mr. Nehra is now with his third Safari and  still owns his Safari number two. His wife is also an equally passionate driver and loves to take Safari when she has some spare time from raising her three boys ( A husband and two sons )

Mr. Nehra ( in shades) explaining some finer aspects of driving in hills

But it was no ordinary convoy, every single Safari was given a numbered sticker and they moved in a sequence to avoid anybody taking a wrong route. But it had a big advantage as you need to drive in discipline in your designated spot in the convoy there were no attempts to overtake, honk or unleash the dark side of the force. The #DriveWithSOUL sure knows how to tame the beast and use his muscle on the meandering roads.

Passionate owners tending to the beasts before hitting the dirt tracks: Amit Tyagi and Puneet Chaumal 

The bonhomie of the group was visible at the breakfast stop when I actually got to interact with some of them for the first time. It was obvious that the only common bond in this tribe is their love for their Safari, otherwise what is the reason for a Lawyer, a Doctor, an Automobile Engineer, a code jockey, a tech support executive and other motley crew to come together and talk nothing but Safari. It is only in such a passionate group you see drivers cleaning their Safaris just before hitting a dirt track. Well as Mandy a young Owners said “ शौक भी कोई चीज़ होती है  (Shoq bhee koi cheez hotee hai) or there is something called passion” Mandy has done more than 135,000, in his Safari in less than 3 years and still feel he does not get enough time to drive.!

Mandy and his beast have done 135,000 KM in 3 years across India

A Family that drives together 

But the #DriveWithSOUL was not just about riding the beast it was also about brotherhood, and family time. As most of the S.O.U.L members who joined the drive are family men and it was nice to see moms, kids, and even granny’s coming on the drive. Contrary to popular stereotype that the SUVs are driven by men I found enough women driving the beast around to make you wonder who makes all these stereotypes. On a lighter note the women who tamed their husband may have found the thorough bred beast The Safari, from the stud farm of Tatas as easy as Mary’s little lamb to take places.

One Automatically Feels Safe in  SUV like Tata Safari when you are in such traffic

Country Road Take Me Home :A Kafila of Safaris on NH 24 Regional Drive North

The evening was spent on the banks of Kosi in the resort reliving the old days singing and dancing around bonfire. But I retired early as the next morning we had planned an early morning safari to the Core Zone of Jim Corbett National Park. But most animals were hiding in the biting cold and we came back with just a few pictures of Deer, Wild Boar, Pea Fowl and the mandatory pug-marks that every guide to a tiger park shows to visitors whenever they are unable to spot a tiger.

The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep.” – Robert Frost

Flame of Forest is a state of mind and not a flower

The highlight of the day was our trip to the riverbed that all the S.O.U.L drivers were excited to reach as it tested the offloading ability of their Safari, whom they fondly refer to as “The Beast “This was not the first outing of the group, who have gathered in past also to take their Safaris to various places and trips together. From a journey to the Sariska National Park in Rajasthan to a Paratha trip to the Internationally World Famous Murthal Dhabas on NH1, they have indulged in some cool trips in past. But this drive to Jim Corbett is the first real long drive with 2 nights stay in a luxurious resort on the banks of river Kosi bordering Jim Corbett National Park, the home to Royal Bengal Tigers.

#DriveWiithSOUL: A Herd of Wild Beast meet at river bank to quench their thirst

The riverfront looked like the playground herd of thirsty Wild Elephants of Corbett, who assemble on the banks of Ramganga River to quench their thirst. During this playtime I realized why the beast needs to be tamed, while the Safari is a very powerful SUV you still cannot leave it on its own with all its muscle. It needs a skillful driver to get the best out of the machine.

Not every Car is destined to see these Sarson Ke Khet

Wait for my second post in this series when I will share some interesting anecdotes and more pictures follow our  #DriveWithSOUL to Jim Corbett National Park in a convoy of 24  Tata Safaris you can check more pictures and meantime on twitter account of Tata Safari and on Facebook.

I want to thank Tata Safari, Blogadda and S.O.U.L for inviting me for the same. Also check Shrinidhi Hande’s post about the #driveWithSOUL to Doodh Sagar Falls

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- See more at: http://desitraveler.com/tata-safari-drive-with-soul/#sthash.07PCSsMp.dpuf

Why Emotion Drives Conversions - 

As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision.  Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product.  But is this the right approach?

The Science

Neuroscientists have discovered that our brains are designed to follow our emotions as opposed to intellect, meaning it is in fact the emotional part of our brain which governs our decision making process.  The problem with this is that the limbic system, which creates emotion, has no capacity for language.  Therefore, as marketers, we should be focusing on generating the required response through means other than large amount of informative text – it’s not what the prospect reads, its the way it makes the prospect feel!!!

Somethings are just worth reading -http://www.koozai.com/blog/analytics/landing-page-optimisation-search-marketing/the-impact-of-emotion-of-conversion-performance/

Russia “Puzzled” Over Malaysia Airlines #MH370 “Capture” By US Navy #pray for MH370

Posted by: pisau in Berita Nasional

By: Sorcha Faal

A new report circulating in the Kremlin today prepared by the Main Intelligence Directorate of the General Staff of the Armed Forces (GRU) states that Aerospace Defence Forces (VKO) experts remain “puzzled” as to why the United States Navy “captured and then diverted” a Malaysia Airlines civilian aircraft from its intended flight-path to their vast and highly-secretive Indian Ocean base located on the Diego Garcia atoll.

According to this report, Malaysia Airlines Flight 370 (also marketed as China Southern Airlines flight 748 through a codeshare) was a scheduled passenger flight from Kuala Lumpur, Malaysia, to Beijing, China, when on 8 March this Boeing 777-200ER aircraft “disappeared” in flight with 227 passengers on board from 15 countries, most of whom were Chinese, and 12 crew members.

Interesting to note, this report says, was that Flight 370 was already under GRU “surveillance” after it received a “highly suspicious” cargo load that had been traced to the Indian Ocean nation Republic of Seychelles, and where it had previously been aboard the US-flagged container ship MV Maersk Alabama.

What first aroused GRU suspicions regarding the MV Maersk Alabama, this report continues, was that within 24-hours of off-loading this “highly suspicious” cargo load bound for Malaysia Airlines Flight 370, the two highly-trained US Navy Seals assigned to protect it, Mark Daniel Kennedy, 43, and Jeffrey Keith Reynolds, 44, were found dead under “suspicious circumstances.”

Both Kennedy and Reynolds, this report says, were employed by the Virginia Beach, Virginia-based maritime security firm The Trident Group which was founded by US Navy Special Operations Personnel (SEAL’s) and Senior US Naval Surface Warfare Officers and has long been known by the GRU to protect vital transfers of both atomic and biological materials throughout the world.

Upon GRU “assests” confirming that this “highly suspicious” cargo was aboard Malaysia Airlines Flight 370 on 8 March, this report notes, Moscow notified China’s Ministry of State Security (MSS) of their concerns and received “assurances” that “all measures” would be taken as to ascertain what was being kept so hidden when this aircraft entered into their airspace.

However, this report says, and as yet for still unknown reasons, the MSS was preparing to divert Flight 370 from its scheduled destination of Beijing to Haikou Meilan International Airport (HAK) located in Hainan Province (aka Hainan Island).

Prior to entering the People Liberation Army (PLA) protected zones of the South China Sea known as the Spratly Islands, this report continues, Flight 370 “significantly deviated” from its flight course and was tracked by VKO satellites and radar flying into the Indian Ocean region and completing its nearly 3,447 kilometer (2,142 miles) flight to Diego Garcia.

Critical to note about Flight 370’s flight deviation, GRU experts in this report say, was that it occurred during the same time period that all of the Spratly Island mobile phone communications operated by China Mobile were being jammed.

China Mobile, it should be noted, extended phone coverage in the Spratly Islands in 2011 so that PLA soldiers stationed on the islands, fishermen, and merchant vessels within the area would be able to use mobile services, and can also provide assistance during storms and sea rescues.

As to how the US Navy was able to divert Flight 370 to its Diego Garcia base, this report says, appears to have been accomplished remotely as this Boeing 777-200ER aircraft is equipped with a fly-by-wire (FBW) system that replaces the conventional manual flight controls of an aircraft with an electronic interface allowing it to be controlled like any drone-type aircraft.

However, this report notes, though this aircraft can be controlled remotely, the same cannot be said of its communication systems which can only be shut down manually; and in the case of Flight 370, its data reporting system was shut down at 1:07 a.m., followed by its transponder (which transmits location and altitude) which was shut down at 1:21 a.m.

What remains “perplexing” about this incident, GRU analysts in this report say, are why the American mainstream media outlets have yet to demand from the Obama regime the radar plots and satellite images of the Indian Ocean and South China Sea regions as the US military covers this entire area from Diego Garcia like no other seas in the world due to its vital shipping and air lanes.